History Textbooks Do Not Tell the Truth About Slavery :: United States History Essays

For what reason Do History Textbooks Hesitate to Tell the Truth About Slavery? Works Cited Missing [1] In the film Sankofa, Haile Gerima doesn't stop for a second to show the crowd the abhorrences of bondage. In addition to the fact that he shows the severe and mortifying practices utilized by slaveholders to enslave slaves yet he additionally shows how slaveholders utilized Christianity to control and control slaves. He shows the gigantic effect of subjugation on today’s society and the significance of thinking back to subjection to comprehend the present. Customarily, history course books have faltered to discuss any of these parts of subjection. Present history books have started to portray the brutalities of servitude yet at the same time will not disclose slavery’s sway or to make reference to Christianity’s job in subjection. There are three primary purposes behind this aversion to be honest pretty much all parts of subjugation when composing history course books. These are energy for the United States, social predisposition towards the white race, and a n inclination towards Christianity. Patriotism/Patriotism [2] When researchers and students of history compose history books, they are typically constrained by their feeling of patriotism or energy. They falter (or maintain a strategic distance from through and through) to expound on occasions or foundations that make the United States look terrible. As James Loewen calls attention to, history course books ...leave out whatever may reflect severely [on] our national character (2). Most residents of the United States are pleased with the United States, its history, and its current job in the world’s undertakings. They would prefer not to compose or find out about wrongs and shameful acts that the United States government or state governments have permitted or even empowered. Eric Foner, teacher of history at Columbia University, referenced in a show called Who Owns History, that the establishing fathers considered subjugation when composing the constitution and that the constitution reinforced the organization of servitude, by giving slaveholders more force. The vast majority have never known about this on the grounds that the constitution was constantly proclaimed as a mind blowing bit of composing that made a reasonable and adjusted government. History specialists abstained from referencing that the constitution reinforced subjection since that would corrupt the heritage of the constitution and the United States all in all. History that we learn in school isn't a fair-minded portrayal of realities; it is formed and deciphered by the students of history who expound on it. Students of history are continually affected by national pride and the longing to make our country look great.

Marketing Strategies of Starbucks Coffee Company and Caff Nero Group Essay

Advertising Strategies of Starbucks Coffee Company and Caff Nero Group Ltd - Essay Example As the report announces the matter of advertising system is to impact the choice of the clients towards an item. Showcasing technique in this way concentrates much on building a solid client base that in the end converts into expanded overall revenue for the clients. Having led a legitimate advertising research and imagining the discoveries, promoting procedure at that point take impacts. At this stage, the antecedent of advertising methodology is the promoting plan which gives an auxiliary breakdown of how the procedure will be rolled and the roads to be investigated when arriving at the planned clients successfully and effectively with the least cost conceivable. A showcasing plan thinks about what is prevalently known as four Ps for example item, value, spot, and advancement. This data helps with formulating a legitimate promoting system. This paper focuses on that advertising procedure is one of the most significant sources of info any business should attempt to participate in anyway huge or little the business might be. Tragically, most organizations are consistently reluctant to effectively proper showcasing procedure just in light of the fact that they don't comprehend the commitment of the equivalent in business. Clearly for a business to flourish and develop exponentially as far as building and reestablishing the client base there must be a forceful promoting system that will be gainful to the business. It is appraised that Caffã ¨ Nero Group Ltd is position three in UK this is after Whitbread Group's Costa Coffee and Starbucks. The organization appreciates a noteworthy number of outlets to the tune of 420 which has spread to

Key Partners in Business Model Canvas

Key Partners in Business Model Canvas KEY PARTNERSHIPSA business partnership is when two commercial entities form an alliance, which may either be a really loose relationship where both entities retain their independence and are at liberty to form more partnerships or an exclusive contract which limits the two companies to only that one relationship.The following factors are very important to keep in mind when forming partnerships:Right Partnership Agreements: Whether your partnership is with a business or an individual, it is important for all the relevant parties to have clear partnership agreements drafted along with legal counsel.Defining Expectations: Many times new businesses fail to establish their expectations from the outset leading to much confusion and conflict later. An entrepreneur needs to ensure that he has shared his expectations openly with his partner and vice versa from the beginning.Impact on your clients: When forming a partnership, it is important to evaluate your value proposition and your key reso urces and make sure your partner is filling any gaps in either. This can only be done by also evaluating how the partnership will translate to the customer.Win-Win situation: For a partnership to be healthy and sustainable, there need to be visible gains on both ends.Selecting partnerships: Some partnerships may seem lucrative in theory but fail to get off the ground practically. In addition, changes in the business context may also make some business partnerships irrelevant. In such cases, it is important to end these partnerships quickly to avoid further wastage of resources.This building block refers to the network of suppliers and partners that make the business model effective. The reasons for a company opting for a partnership are myriad, but healthy partnerships are instrumental in making a business success or a failure. A company can optimize its resource utilization, create new resource streams or mitigate risks behind major business decisions by taking on a partner before starting a new course of action. It is important to note here that your organization maybe partnering with a number of organizations for various reasons, but not all their relationships will be key to your business.Partnerships can change over the course of a business’ lifecycle. The types of partnerships that may be a necessity during year 1 of a start-up will differ significantly from the nature of the required partnership in year 3.Key QuestionsWhen evaluating the various key partnerships that your business requires, it is fruitful to analyze the nature of the partnership based on the following key questions;Which partnerships are critical to our business?Who are our critical suppliers?Which of our suppliers and partners are sourcing our key resources?What type of partnerships would suit our needs?What is the best cluster/ supply chain where I should be located?[slideshare id=41589722doc=businessmodelcanvas-swlisbon14-141115053427-conversion-gate02]TYPES OF PARTNERSPartners and partnerships can be categorized into four different types;Strategic alliances: These types of alliances are between non-competitors. So if you are working through different channels, like a news agency can supply news to both online and offline channels.Co-opetition: There can also be strategic partnerships between partners. Such a partnership will help spread the risk both companies may take. It may also help when both partners are trying to do something new; additionally it could mean a confirmed supply stream. For example, there is a need for earth metals in mobile phones. So securing the supply of rare earth metals could be the reason for competitors to form a strategic partnership.Joint-Ventures: Another thing could be to develop a joint venture in a new business. Both partners could have a mutual interest in developing new business, possibly due to the emergence of a new market or access to a new geographic area. Both organizations will only opt for such an option if they bot h provide some inputs into the business. Hence, a Dutch company that specializes in producing cheese might choose to go into a joint venture with milk producing local company to start making cheese in the new region.Buyer-Supplier Relationships: These are the most common type of partnerships which assures that you have a reliable source of supplies coming in and for your supplier this means they have a steady confirmed buyer for their product.MOTIVATIONS BEHIND PARTNERSHIPSPartnerships are a tricky business involving a lot of negotiation and an element of trust. There can be a number of reasons why organizations would make the decision to take on a key partner rather than doing things themselves or taking on a partner but not considering them as key to the success or failure of their business. Primarily, one of the three kinds of motivations can be attributed when a business chooses to enter a partnership.Optimization and economy of scaleMost organizations are heavily focused on the bottom-line. And many focus on cost-cutting or smart spending through optimizing the allocation of either their resources or activities. This is the most common motivation for people to enter into partnerships of different types.When you are looking for efficiency in your company or optimizing your productions chains, key partners can help you achieve this goal. It is unrealistic to think, as an entrepreneur that you have the resources in place to conduct all your key activities in-house. Most partnerships give organizations the ability to share their infrastructures or outsource some activities to more cost-effective options.Citroen, Peugeot and Toyota joined hands to create a small, cheap car for the masses that they tried to sell for 5000-6000 euros. These cars looked almost the same except for the chassis and a few internal and external details.Reduction of risk and uncertaintyIf you have a good relationship with a key partner, you reduce the inherent risk that comes with doing your own business. You also guarantee supply to your business rather than being dependent on suppliers who aren’t key partners and would therefore not give precedence to your business over others.Many competitors may form strategic partnerships to share the risk of bringing something new into the market while still competing in various aspects in the industry. A classic example of this is the advent of blu-ray technology which was developed in collaboration by some of the world’s premier consumer electronics and computer technology firms. The development of this technology was expensive and several competitors had to get together and decide that they would all be selling their products based on blu-ray technology; hence they needed to collaborate to make blu-ray technology more mainstream. The group joined hands to bring the technology to the mass market but still competes on the basis of their various blu-ray based gadgets in the consumer market.Acquisition of particular resou rces and activitiesIf there are certain things that you don’t have in-house and which would require a heavy investment of time, money or both, a key partner who already has these processes and the infrastructure developed would come in extremely handy.Business models can be extensive maps of the myriad activities that a business needs to perform or the endless resources required to perform these activities successfully. However, it is rare for a new company to have the resources or capabilities in place to fulfill the mandate set down by the business model. Hence, many new companies are beginning their journeys by forming partnerships that give them access to the required resources or processes that they require, but are unable to own yet. Hence, many mobile operators partner with IT companies to develop the operating system their handsets require rather than bearing the heavy investment such an endeavor would require if done in-house. This also gives the IT company a steady sourc e of revenue as well as the advantage of publicity if the mobile manufacturer’s brand is well recognized. Bicycle companies do not manufacture their bicycle accessories. Instead, they get into selective partnerships with bicycle parts manufacturers who customize the parts like the color or size of the bicycle seat according to the preferences of the manufacturer.Heineken is one of the most popular producers and suppliers of beers in the world, and it is especially well-known in the Netherlands, where they have created very strong relationships with bar owners. In fact, Heineken frequently invests in new bars by providing not only equipment for free but also investing in the décor of the bar. In return, the bar provides Heineken beer exclusively. Hence, Heineken gets a repeat customer for their beer while the bar owner can minimize the cost of setting up the business. Conversely, however, the bar owner is limited to selling just Heineken, which means that if Heineken increases the prices of its beers, the bar owner has no choice but to abide by the new prices.KEY PARTNERS AND VALUE PROPOSITIONSFor fast moving consumer goods, availability is key to the success of the company and a major value proposition. For supermarkets and retail chains, distribution partners are key if you want to provide your fast moving consumer goods to the market. Your advantage is that your products will be available to everyone, but the supermarket will drive down your price and resultantly your margins significantly.Technologies are advancing at a very high rate that increases their risk factor is well. However, if the technology forms a significant value proposition for your business, then you can take on a partner to share the risk and cost associated with the technology in question.Focus on where you are creating value but consider that the rest can be outsourced if needed. The activities that are adding value to your value proposition must be outsourced very carefully because t hey are the ones that are key partnerships for your business.CASE STUDY © Entrepreneurial Insights based on the concept of Alex OsterwalderIn this section, you will learn about the next building block in the Business Model Canvas which is Key Partners (or Key Partnerships) that an entrepreneur needs to have to perform its key activities and ultimately provide its value proposition to its customer segment.We will look at 1) key partnerships, 2) types of partners, 3) motivation behind partnerships, 4) key partners and value propositions, and 5) case studies.KEY PARTNERSHIPSA business partnership is when two commercial entities form an alliance, which may either be a really loose relationship where both entities retain their independence and are at liberty to form more partnerships or an exclusive contract which limits the two companies to only that one relationship.The following factors are very important to keep in mind when forming partnerships:Right Partnership Agreements: Whether your partnership is with a business or an individual, it is important fo r all the relevant parties to have clear partnership agreements drafted along with legal counsel.Defining Expectations: Many times new businesses fail to establish their expectations from the outset leading to much confusion and conflict later. An entrepreneur needs to ensure that he has shared his expectations openly with his partner and vice versa from the beginning.Impact on your clients: When forming a partnership, it is important to evaluate your value proposition and your key resources and make sure your partner is filling any gaps in either. This can only be done by also evaluating how the partnership will translate to the customer.Win-Win situation: For a partnership to be healthy and sustainable, there need to be visible gains on both ends.Selecting partnerships: Some partnerships may seem lucrative in theory but fail to get off the ground practically. In addition, changes in the business context may also make some business partnerships irrelevant. In such cases, it is impo rtant to end these partnerships quickly to avoid further wastage of resources.This building block refers to the network of suppliers and partners that make the business model effective. The reasons for a company opting for a partnership are myriad, but healthy partnerships are instrumental in making a business success or a failure. A company can optimize its resource utilization, create new resource streams or mitigate risks behind major business decisions by taking on a partner before starting a new course of action. It is important to note here that your organization maybe partnering with a number of organizations for various reasons, but not all their relationships will be key to your business.Partnerships can change over the course of a business’ lifecycle. The types of partnerships that may be a necessity during year 1 of a start-up will differ significantly from the nature of the required partnership in year 3.Key QuestionsWhen evaluating the various key partnerships that yo ur business requires, it is fruitful to analyze the nature of the partnership based on the following key questions;Which partnerships are critical to our business?Who are our critical suppliers?Which of our suppliers and partners are sourcing our key resources?What type of partnerships would suit our needs?What is the best cluster/ supply chain where I should be located?[slideshare id=41589722doc=businessmodelcanvas-swlisbon14-141115053427-conversion-gate02]TYPES OF PARTNERSPartners and partnerships can be categorized into four different types;Strategic alliances: These types of alliances are between non-competitors. So if you are working through different channels, like a news agency can supply news to both online and offline channels.Co-opetition: There can also be strategic partnerships between partners. Such a partnership will help spread the risk both companies may take. It may also help when both partners are trying to do something new; additionally it could mean a confirmed s upply stream. For example, there is a need for earth metals in mobile phones. So securing the supply of rare earth metals could be the reason for competitors to form a strategic partnership.Joint-Ventures: Another thing could be to develop a joint venture in a new business. Both partners could have a mutual interest in developing new business, possibly due to the emergence of a new market or access to a new geographic area. Both organizations will only opt for such an option if they both provide some inputs into the business. Hence, a Dutch company that specializes in producing cheese might choose to go into a joint venture with milk producing local company to start making cheese in the new region.Buyer-Supplier Relationships: These are the most common type of partnerships which assures that you have a reliable source of supplies coming in and for your supplier this means they have a steady confirmed buyer for their product.MOTIVATIONS BEHIND PARTNERSHIPSPartnerships are a tricky bu siness involving a lot of negotiation and an element of trust. There can be a number of reasons why organizations would make the decision to take on a key partner rather than doing things themselves or taking on a partner but not considering them as key to the success or failure of their business. Primarily, one of the three kinds of motivations can be attributed when a business chooses to enter a partnership.Optimization and economy of scaleMost organizations are heavily focused on the bottom-line. And many focus on cost-cutting or smart spending through optimizing the allocation of either their resources or activities. This is the most common motivation for people to enter into partnerships of different types.When you are looking for efficiency in your company or optimizing your productions chains, key partners can help you achieve this goal. It is unrealistic to think, as an entrepreneur that you have the resources in place to conduct all your key activities in-house. Most partne rships give organizations the ability to share their infrastructures or outsource some activities to more cost-effective options.Citroen, Peugeot and Toyota joined hands to create a small, cheap car for the masses that they tried to sell for 5000-6000 euros. These cars looked almost the same except for the chassis and a few internal and external details.Reduction of risk and uncertaintyIf you have a good relationship with a key partner, you reduce the inherent risk that comes with doing your own business. You also guarantee supply to your business rather than being dependent on suppliers who aren’t key partners and would therefore not give precedence to your business over others.Many competitors may form strategic partnerships to share the risk of bringing something new into the market while still competing in various aspects in the industry. A classic example of this is the advent of blu-ray technology which was developed in collaboration by some of the world’s premier consumer electronics and computer technology firms. The development of this technology was expensive and several competitors had to get together and decide that they would all be selling their products based on blu-ray technology; hence they needed to collaborate to make blu-ray technology more mainstream. The group joined hands to bring the technology to the mass market but still competes on the basis of their various blu-ray based gadgets in the consumer market.Acquisition of particular resources and activitiesIf there are certain things that you don’t have in-house and which would require a heavy investment of time, money or both, a key partner who already has these processes and the infrastructure developed would come in extremely handy.Business models can be extensive maps of the myriad activities that a business needs to perform or the endless resources required to perform these activities successfully. However, it is rare for a new company to have the resources or capabilities in p lace to fulfill the mandate set down by the business model. Hence, many new companies are beginning their journeys by forming partnerships that give them access to the required resources or processes that they require, but are unable to own yet. Hence, many mobile operators partner with IT companies to develop the operating system their handsets require rather than bearing the heavy investment such an endeavor would require if done in-house. This also gives the IT company a steady source of revenue as well as the advantage of publicity if the mobile manufacturer’s brand is well recognized. Bicycle companies do not manufacture their bicycle accessories. Instead, they get into selective partnerships with bicycle parts manufacturers who customize the parts like the color or size of the bicycle seat according to the preferences of the manufacturer.Heineken is one of the most popular producers and suppliers of beers in the world, and it is especially well-known in the Netherlands, wher e they have created very strong relationships with bar owners. In fact, Heineken frequently invests in new bars by providing not only equipment for free but also investing in the décor of the bar. In return, the bar provides Heineken beer exclusively. Hence, Heineken gets a repeat customer for their beer while the bar owner can minimize the cost of setting up the business. Conversely, however, the bar owner is limited to selling just Heineken, which means that if Heineken increases the prices of its beers, the bar owner has no choice but to abide by the new prices.KEY PARTNERS AND VALUE PROPOSITIONSFor fast moving consumer goods, availability is key to the success of the company and a major value proposition. For supermarkets and retail chains, distribution partners are key if you want to provide your fast moving consumer goods to the market. Your advantage is that your products will be available to everyone, but the supermarket will drive down your price and resultantly your margi ns significantly.Technologies are advancing at a very high rate that increases their risk factor is well. However, if the technology forms a significant value proposition for your business, then you can take on a partner to share the risk and cost associated with the technology in question.Focus on where you are creating value but consider that the rest can be outsourced if needed. The activities that are adding value to your value proposition must be outsourced very carefully because they are the ones that are key partnerships for your business.CASE STUDYStarbucksStarbucks has established several key partnerships worldwide such as with coffee growers worldwide to grow eco and farmer friendly coffee beans. This key partnership is a typical buyer-supplier relationship, motivated by a need to acquire key resources. Another key partnership is with specialized coffee machine makers who make specialized coffee makers for Starbucks. Again this helps Starbucks mitigate cost because it does not have to invest in infrastructure, RD, and manpower to create these coffee machines in-house. Instead, it is much more cost effective to partner with an organization that already holds expertise in this area and has the infrastructure in place already to cater to Starbucks’ needs. Conversely, Starbucks provides them with a steady buyer for their product as well as the added boost that the Starbucks brand holds for the coffee machine manufacturer.A Comparative Analysis of Facebook’s and Google’s Partner NetworksThough Facebook has a number of partners in its network, it isn’t entirely dependent on any of these partners. Most of Facebook’s partners provide valuable content for its users so Facebook partners with content providers such as Netflix, Washington Post, Hulu, etc. to provide movies, articles, music and other forms of content to its subscriber base.Conversely, Google has Google Network members who are content companies that partner with Google to provide content on for its search engine. It provides Advertisers access to these content companies web pages through the Google AdSense program and in return shares revenues from the said program with the relevant companies, leading to a mutually beneficial partnership. Additionally Google also partners with Distribution companies to attract traffic to its websites. However, these are a group of Distributors and Google does not leave itself dependent on any one distributor.

Key Partners in Business Model Canvas

Key Partners in Business Model Canvas KEY PARTNERSHIPSA business partnership is when two commercial entities form an alliance, which may either be a really loose relationship where both entities retain their independence and are at liberty to form more partnerships or an exclusive contract which limits the two companies to only that one relationship.The following factors are very important to keep in mind when forming partnerships:Right Partnership Agreements: Whether your partnership is with a business or an individual, it is important for all the relevant parties to have clear partnership agreements drafted along with legal counsel.Defining Expectations: Many times new businesses fail to establish their expectations from the outset leading to much confusion and conflict later. An entrepreneur needs to ensure that he has shared his expectations openly with his partner and vice versa from the beginning.Impact on your clients: When forming a partnership, it is important to evaluate your value proposition and your key reso urces and make sure your partner is filling any gaps in either. This can only be done by also evaluating how the partnership will translate to the customer.Win-Win situation: For a partnership to be healthy and sustainable, there need to be visible gains on both ends.Selecting partnerships: Some partnerships may seem lucrative in theory but fail to get off the ground practically. In addition, changes in the business context may also make some business partnerships irrelevant. In such cases, it is important to end these partnerships quickly to avoid further wastage of resources.This building block refers to the network of suppliers and partners that make the business model effective. The reasons for a company opting for a partnership are myriad, but healthy partnerships are instrumental in making a business success or a failure. A company can optimize its resource utilization, create new resource streams or mitigate risks behind major business decisions by taking on a partner before starting a new course of action. It is important to note here that your organization maybe partnering with a number of organizations for various reasons, but not all their relationships will be key to your business.Partnerships can change over the course of a business’ lifecycle. The types of partnerships that may be a necessity during year 1 of a start-up will differ significantly from the nature of the required partnership in year 3.Key QuestionsWhen evaluating the various key partnerships that your business requires, it is fruitful to analyze the nature of the partnership based on the following key questions;Which partnerships are critical to our business?Who are our critical suppliers?Which of our suppliers and partners are sourcing our key resources?What type of partnerships would suit our needs?What is the best cluster/ supply chain where I should be located?[slideshare id=41589722doc=businessmodelcanvas-swlisbon14-141115053427-conversion-gate02]TYPES OF PARTNERSPartners and partnerships can be categorized into four different types;Strategic alliances: These types of alliances are between non-competitors. So if you are working through different channels, like a news agency can supply news to both online and offline channels.Co-opetition: There can also be strategic partnerships between partners. Such a partnership will help spread the risk both companies may take. It may also help when both partners are trying to do something new; additionally it could mean a confirmed supply stream. For example, there is a need for earth metals in mobile phones. So securing the supply of rare earth metals could be the reason for competitors to form a strategic partnership.Joint-Ventures: Another thing could be to develop a joint venture in a new business. Both partners could have a mutual interest in developing new business, possibly due to the emergence of a new market or access to a new geographic area. Both organizations will only opt for such an option if they bot h provide some inputs into the business. Hence, a Dutch company that specializes in producing cheese might choose to go into a joint venture with milk producing local company to start making cheese in the new region.Buyer-Supplier Relationships: These are the most common type of partnerships which assures that you have a reliable source of supplies coming in and for your supplier this means they have a steady confirmed buyer for their product.MOTIVATIONS BEHIND PARTNERSHIPSPartnerships are a tricky business involving a lot of negotiation and an element of trust. There can be a number of reasons why organizations would make the decision to take on a key partner rather than doing things themselves or taking on a partner but not considering them as key to the success or failure of their business. Primarily, one of the three kinds of motivations can be attributed when a business chooses to enter a partnership.Optimization and economy of scaleMost organizations are heavily focused on the bottom-line. And many focus on cost-cutting or smart spending through optimizing the allocation of either their resources or activities. This is the most common motivation for people to enter into partnerships of different types.When you are looking for efficiency in your company or optimizing your productions chains, key partners can help you achieve this goal. It is unrealistic to think, as an entrepreneur that you have the resources in place to conduct all your key activities in-house. Most partnerships give organizations the ability to share their infrastructures or outsource some activities to more cost-effective options.Citroen, Peugeot and Toyota joined hands to create a small, cheap car for the masses that they tried to sell for 5000-6000 euros. These cars looked almost the same except for the chassis and a few internal and external details.Reduction of risk and uncertaintyIf you have a good relationship with a key partner, you reduce the inherent risk that comes with doing your own business. You also guarantee supply to your business rather than being dependent on suppliers who aren’t key partners and would therefore not give precedence to your business over others.Many competitors may form strategic partnerships to share the risk of bringing something new into the market while still competing in various aspects in the industry. A classic example of this is the advent of blu-ray technology which was developed in collaboration by some of the world’s premier consumer electronics and computer technology firms. The development of this technology was expensive and several competitors had to get together and decide that they would all be selling their products based on blu-ray technology; hence they needed to collaborate to make blu-ray technology more mainstream. The group joined hands to bring the technology to the mass market but still competes on the basis of their various blu-ray based gadgets in the consumer market.Acquisition of particular resou rces and activitiesIf there are certain things that you don’t have in-house and which would require a heavy investment of time, money or both, a key partner who already has these processes and the infrastructure developed would come in extremely handy.Business models can be extensive maps of the myriad activities that a business needs to perform or the endless resources required to perform these activities successfully. However, it is rare for a new company to have the resources or capabilities in place to fulfill the mandate set down by the business model. Hence, many new companies are beginning their journeys by forming partnerships that give them access to the required resources or processes that they require, but are unable to own yet. Hence, many mobile operators partner with IT companies to develop the operating system their handsets require rather than bearing the heavy investment such an endeavor would require if done in-house. This also gives the IT company a steady sourc e of revenue as well as the advantage of publicity if the mobile manufacturer’s brand is well recognized. Bicycle companies do not manufacture their bicycle accessories. Instead, they get into selective partnerships with bicycle parts manufacturers who customize the parts like the color or size of the bicycle seat according to the preferences of the manufacturer.Heineken is one of the most popular producers and suppliers of beers in the world, and it is especially well-known in the Netherlands, where they have created very strong relationships with bar owners. In fact, Heineken frequently invests in new bars by providing not only equipment for free but also investing in the décor of the bar. In return, the bar provides Heineken beer exclusively. Hence, Heineken gets a repeat customer for their beer while the bar owner can minimize the cost of setting up the business. Conversely, however, the bar owner is limited to selling just Heineken, which means that if Heineken increases the prices of its beers, the bar owner has no choice but to abide by the new prices.KEY PARTNERS AND VALUE PROPOSITIONSFor fast moving consumer goods, availability is key to the success of the company and a major value proposition. For supermarkets and retail chains, distribution partners are key if you want to provide your fast moving consumer goods to the market. Your advantage is that your products will be available to everyone, but the supermarket will drive down your price and resultantly your margins significantly.Technologies are advancing at a very high rate that increases their risk factor is well. However, if the technology forms a significant value proposition for your business, then you can take on a partner to share the risk and cost associated with the technology in question.Focus on where you are creating value but consider that the rest can be outsourced if needed. The activities that are adding value to your value proposition must be outsourced very carefully because t hey are the ones that are key partnerships for your business.CASE STUDY © Entrepreneurial Insights based on the concept of Alex OsterwalderIn this section, you will learn about the next building block in the Business Model Canvas which is Key Partners (or Key Partnerships) that an entrepreneur needs to have to perform its key activities and ultimately provide its value proposition to its customer segment.We will look at 1) key partnerships, 2) types of partners, 3) motivation behind partnerships, 4) key partners and value propositions, and 5) case studies.KEY PARTNERSHIPSA business partnership is when two commercial entities form an alliance, which may either be a really loose relationship where both entities retain their independence and are at liberty to form more partnerships or an exclusive contract which limits the two companies to only that one relationship.The following factors are very important to keep in mind when forming partnerships:Right Partnership Agreements: Whether your partnership is with a business or an individual, it is important fo r all the relevant parties to have clear partnership agreements drafted along with legal counsel.Defining Expectations: Many times new businesses fail to establish their expectations from the outset leading to much confusion and conflict later. An entrepreneur needs to ensure that he has shared his expectations openly with his partner and vice versa from the beginning.Impact on your clients: When forming a partnership, it is important to evaluate your value proposition and your key resources and make sure your partner is filling any gaps in either. This can only be done by also evaluating how the partnership will translate to the customer.Win-Win situation: For a partnership to be healthy and sustainable, there need to be visible gains on both ends.Selecting partnerships: Some partnerships may seem lucrative in theory but fail to get off the ground practically. In addition, changes in the business context may also make some business partnerships irrelevant. In such cases, it is impo rtant to end these partnerships quickly to avoid further wastage of resources.This building block refers to the network of suppliers and partners that make the business model effective. The reasons for a company opting for a partnership are myriad, but healthy partnerships are instrumental in making a business success or a failure. A company can optimize its resource utilization, create new resource streams or mitigate risks behind major business decisions by taking on a partner before starting a new course of action. It is important to note here that your organization maybe partnering with a number of organizations for various reasons, but not all their relationships will be key to your business.Partnerships can change over the course of a business’ lifecycle. The types of partnerships that may be a necessity during year 1 of a start-up will differ significantly from the nature of the required partnership in year 3.Key QuestionsWhen evaluating the various key partnerships that yo ur business requires, it is fruitful to analyze the nature of the partnership based on the following key questions;Which partnerships are critical to our business?Who are our critical suppliers?Which of our suppliers and partners are sourcing our key resources?What type of partnerships would suit our needs?What is the best cluster/ supply chain where I should be located?[slideshare id=41589722doc=businessmodelcanvas-swlisbon14-141115053427-conversion-gate02]TYPES OF PARTNERSPartners and partnerships can be categorized into four different types;Strategic alliances: These types of alliances are between non-competitors. So if you are working through different channels, like a news agency can supply news to both online and offline channels.Co-opetition: There can also be strategic partnerships between partners. Such a partnership will help spread the risk both companies may take. It may also help when both partners are trying to do something new; additionally it could mean a confirmed s upply stream. For example, there is a need for earth metals in mobile phones. So securing the supply of rare earth metals could be the reason for competitors to form a strategic partnership.Joint-Ventures: Another thing could be to develop a joint venture in a new business. Both partners could have a mutual interest in developing new business, possibly due to the emergence of a new market or access to a new geographic area. Both organizations will only opt for such an option if they both provide some inputs into the business. Hence, a Dutch company that specializes in producing cheese might choose to go into a joint venture with milk producing local company to start making cheese in the new region.Buyer-Supplier Relationships: These are the most common type of partnerships which assures that you have a reliable source of supplies coming in and for your supplier this means they have a steady confirmed buyer for their product.MOTIVATIONS BEHIND PARTNERSHIPSPartnerships are a tricky bu siness involving a lot of negotiation and an element of trust. There can be a number of reasons why organizations would make the decision to take on a key partner rather than doing things themselves or taking on a partner but not considering them as key to the success or failure of their business. Primarily, one of the three kinds of motivations can be attributed when a business chooses to enter a partnership.Optimization and economy of scaleMost organizations are heavily focused on the bottom-line. And many focus on cost-cutting or smart spending through optimizing the allocation of either their resources or activities. This is the most common motivation for people to enter into partnerships of different types.When you are looking for efficiency in your company or optimizing your productions chains, key partners can help you achieve this goal. It is unrealistic to think, as an entrepreneur that you have the resources in place to conduct all your key activities in-house. Most partne rships give organizations the ability to share their infrastructures or outsource some activities to more cost-effective options.Citroen, Peugeot and Toyota joined hands to create a small, cheap car for the masses that they tried to sell for 5000-6000 euros. These cars looked almost the same except for the chassis and a few internal and external details.Reduction of risk and uncertaintyIf you have a good relationship with a key partner, you reduce the inherent risk that comes with doing your own business. You also guarantee supply to your business rather than being dependent on suppliers who aren’t key partners and would therefore not give precedence to your business over others.Many competitors may form strategic partnerships to share the risk of bringing something new into the market while still competing in various aspects in the industry. A classic example of this is the advent of blu-ray technology which was developed in collaboration by some of the world’s premier consumer electronics and computer technology firms. The development of this technology was expensive and several competitors had to get together and decide that they would all be selling their products based on blu-ray technology; hence they needed to collaborate to make blu-ray technology more mainstream. The group joined hands to bring the technology to the mass market but still competes on the basis of their various blu-ray based gadgets in the consumer market.Acquisition of particular resources and activitiesIf there are certain things that you don’t have in-house and which would require a heavy investment of time, money or both, a key partner who already has these processes and the infrastructure developed would come in extremely handy.Business models can be extensive maps of the myriad activities that a business needs to perform or the endless resources required to perform these activities successfully. However, it is rare for a new company to have the resources or capabilities in p lace to fulfill the mandate set down by the business model. Hence, many new companies are beginning their journeys by forming partnerships that give them access to the required resources or processes that they require, but are unable to own yet. Hence, many mobile operators partner with IT companies to develop the operating system their handsets require rather than bearing the heavy investment such an endeavor would require if done in-house. This also gives the IT company a steady source of revenue as well as the advantage of publicity if the mobile manufacturer’s brand is well recognized. Bicycle companies do not manufacture their bicycle accessories. Instead, they get into selective partnerships with bicycle parts manufacturers who customize the parts like the color or size of the bicycle seat according to the preferences of the manufacturer.Heineken is one of the most popular producers and suppliers of beers in the world, and it is especially well-known in the Netherlands, wher e they have created very strong relationships with bar owners. In fact, Heineken frequently invests in new bars by providing not only equipment for free but also investing in the décor of the bar. In return, the bar provides Heineken beer exclusively. Hence, Heineken gets a repeat customer for their beer while the bar owner can minimize the cost of setting up the business. Conversely, however, the bar owner is limited to selling just Heineken, which means that if Heineken increases the prices of its beers, the bar owner has no choice but to abide by the new prices.KEY PARTNERS AND VALUE PROPOSITIONSFor fast moving consumer goods, availability is key to the success of the company and a major value proposition. For supermarkets and retail chains, distribution partners are key if you want to provide your fast moving consumer goods to the market. Your advantage is that your products will be available to everyone, but the supermarket will drive down your price and resultantly your margi ns significantly.Technologies are advancing at a very high rate that increases their risk factor is well. However, if the technology forms a significant value proposition for your business, then you can take on a partner to share the risk and cost associated with the technology in question.Focus on where you are creating value but consider that the rest can be outsourced if needed. The activities that are adding value to your value proposition must be outsourced very carefully because they are the ones that are key partnerships for your business.CASE STUDYStarbucksStarbucks has established several key partnerships worldwide such as with coffee growers worldwide to grow eco and farmer friendly coffee beans. This key partnership is a typical buyer-supplier relationship, motivated by a need to acquire key resources. Another key partnership is with specialized coffee machine makers who make specialized coffee makers for Starbucks. Again this helps Starbucks mitigate cost because it does not have to invest in infrastructure, RD, and manpower to create these coffee machines in-house. Instead, it is much more cost effective to partner with an organization that already holds expertise in this area and has the infrastructure in place already to cater to Starbucks’ needs. Conversely, Starbucks provides them with a steady buyer for their product as well as the added boost that the Starbucks brand holds for the coffee machine manufacturer.A Comparative Analysis of Facebook’s and Google’s Partner NetworksThough Facebook has a number of partners in its network, it isn’t entirely dependent on any of these partners. Most of Facebook’s partners provide valuable content for its users so Facebook partners with content providers such as Netflix, Washington Post, Hulu, etc. to provide movies, articles, music and other forms of content to its subscriber base.Conversely, Google has Google Network members who are content companies that partner with Google to provide content on for its search engine. It provides Advertisers access to these content companies web pages through the Google AdSense program and in return shares revenues from the said program with the relevant companies, leading to a mutually beneficial partnership. Additionally Google also partners with Distribution companies to attract traffic to its websites. However, these are a group of Distributors and Google does not leave itself dependent on any one distributor.

Planning Permission the Rules and Regulations Set by Building and Control Body Free Essay Example, 2250 words

Building rules and regulations compel developers to adhere to ventilation rules. This can be borrowed from the Roe Garden policy in planning since chimneys were a necessity in building designs (Daniels et al 200 p. Traditionally there exist two types of roofing and cladding. One of the most commonly used is tiles. If they were originally used, a replacement will imply the same. Re-roofing will also involve changing the guttering system (Castleton et al 2010 p. The materials used should also be considered. Use of slates, though minimal, can be incorporated. Their replacement is purely slated in nature. Tiles are natural clay; the background upon which they are placed is considerable. Care should be taken to refill the exact places where roofing materials had been removed (Wiles 2008 pg. This will retain the original status of the house. For gutters, retaining them requires a lot of precaution. It should be done using aluminium gutters or still, the iron gutters can serve the same pur pose. The roe village planning has incorporated this factor (Imrie et al 2011 pg. Lighting is not recommended on rooftops if the planning of Roe village is to go by. We will write a custom essay sample on Planning Permission: the Rules and Regulations Set by Building and Control Body or any topic specifically for you Only $17.96 $11.86/pageorder now Conservation and retention of the original status of the building is the main concern. These lights will affect the original condition of the house (Rohlen 2011 p. Dormer windows, before they are placed must consider the originality of the dwelling. If the builder is planning for the conversion lofts, their merits are important for them to be given the permission to go ahead and build them. Cladding in the village has been done using horizontally placed timber (Wiles 2008 pg. Retaining them is necessary. The gables used in replacement must match the type of boards that were used. In painting surface like structures like windows and doors painted in white do not require planning permission. If done in any other colour then permission is necessary. The boarding is always painted in black. Colours used must not contrast those of other buildings. In this context of planning, too much attention is given to the external appearance of the house.

Critical Thinking - Literature Review - 12815 Words

Critical Thinking: A Literature Review Research Report Emily R. Lai June 2011 CRITICAL THINKING 1 About Pearson Pearson, the global leader in education and education technology, provides innovative print and digital education materials for pre-K through college, student information systems and learning management systems, teacher licensure testing, teacher professional development, career certification programs, and testing and assessment products that set the standard for the industry. Pearson’s other primary businesses include the Financial Times Group and the Penguin Group. For more information about the Assessment Information group of Pearson, visit http://www.pearsonassessments.com/. About Pearson’s Research Reports Pearson’s†¦show more content†¦Definition of Critical Thinking Theoretical Background The literature on critical thinking has roots in two primary academic disciplines: philosophy and psychology (Lewis Smith, 1993). Sternberg (1986) has also noted a third critical thinking strand within the field of education. These separate academ ic strands have developed different approaches to defining critical thinking that reflect their respective concerns. Each of these approaches is explored more fully below. CRITICAL THINKING 5 The philosophical approach. The writings of Socrates, Plato, Aristotle, and more recently, Matthew Lipman and Richard Paul, exemplify the philosophical approach. This approach focuses on the hypothetical critical thinker, enumerating the qualities and characteristics of this person rather than the behaviors or actions the critical thinker can perform (Lewis Smith, 1993; Thayer-Bacon, 2000). Sternberg (1986) has noted that this school of thought approaches the critical thinker as an ideal type, focusing on what people are capable of doing under the best of circumstances. Accordingly, Richard Paul (1992) discusses critical thinking in the context of â€Å"perfections of thought† (p. 9). This preoccupation with the ideal critical thinker is evident in the American Philosophical Association’s consensus portrait of the ideal critical thinker as someone who is inquisitive in nature, open-minded, flexible,Show MoreRelatedEssay about Critical Thinking: Evaluation1572 Words   |  7 PagesCritical Evaluation of an Academic Source Odetta Rodriguez Capella University Critical Evaluation of an Academic Source This paper is a summary of critical evaluation of the suitability of an article as an academic source. The title of the article is Critical Thinking: An Extended Definition. The author, Professor Ken Petress, analyzes various definitions of critical thinking and provides his definition of the concept as well. 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Relationship Between Slavery And Capitalism Essay

This paper will question the relationship between Slavery and Capitalism, and the extent to how dependent Capitalism was on slavery. Chattel slavery first arrived to America in 1619 and from there the business just kept on growing. It leads to the invention of the cotton gin and helped push forward the young country into the developed powerful nation it is now. This can be gained from the readings from Bailyn, Beverly, the Declaration of Independence, and other works that show not only how profitable slavery was, but also how important it was to the development of America as a country. The first facet of this question will look at how chattel slavery developed trade for America. Chattel slavery was practiced in the 17th to 19th centuries, and through the forced labor that African American slaves faced helped develop the new nation in not just an industrial, but also economic manner as well. The first instance of this trade is seen when the first slave arrived in the â€Å"North Amer ican colony of Jamestown, Virginia, in 1619† (Slavery in America - Black History - HISTORY.com, 2016) to help with the production of tobacco. This was seen as a great benefit to the slave masters and wealthy businessmen of the time. This can be seen from the way it allowed for an even bigger workforce than before. Beverly (1705) mentions that â€Å"Male-Servants, and Slaves of both Sexes, are imployed together in Tilling and Manuring the Ground, in Sowing and Planting Tobacco† (p. 37) and the only way toShow MoreRelatedSlavery, Colonialism and Capitalism783 Words   |  3 PagesSlavery, Colonialism and Capitalism, it can be said that there is a relationship between these three systems. There are many different views on this topic, the main views being the Liberal-pluralists and the Radical revisionists who understand this relationship from different perspectives. 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